Is SEO Worth it in 2023?
Search engine optimization (SEO) is a crucial aspect of any business' digital marketing strategy. It helps to increase the visibility of a website on search engines like Google, Bing, and Yahoo, which in turn drives more traffic to the website. However, many business owners and managers are skeptical about investing in SEO, mainly due to the cost and the time it takes to see results. In this article, we will delve deeper into the world of SEO and explore whether it is worth investing in, in 2023.
First, let's take a look at the cost of SEO. In the past, studies have suggested that the average monthly SEO spend is around £4,000 per month. However, with more freelancers and agencies in the industry than ever before, prices have changed. A recent study by SEO tool provider Ahrefs found that 74.71% of SEO agencies and freelance consultants offer a monthly retainer. Interestingly, the majority of these plans are cheaper than they were just nine years ago. This is likely due to the increasing number of small businesses investing in basic SEO services.
It's important to note that the cost of SEO varies depending on the size of the business, its goals, and target market. A multinational company with hundreds of products or services will likely need a larger budget for SEO than a small business. Additionally, enterprise SEO requires a different approach and a larger budget than small business SEO. Business owners and managers need to keep these factors in mind when considering the cost of SEO.
One of the main concerns for business owners and managers is the time it takes to see results from SEO. In a recent study on SMBs and digital marketing, almost 68.8% of SMB owners expected to see significant results in three months or less. However, in reality, it takes time for search engines to rank pages in the top results. Three months is the lower end of what you could expect, and that's only if you have invested in professional SEO services from experts with an appropriate budget. If you don't go all-in, expect a much slower timeframe.
Learning SEO is a time-consuming and often frustrating process. It involves a lot of trial and error, which can be costly for business owners and managers who are already short on time. This is where the services of an SEO agency can come in handy. They have the experience and expertise to help businesses achieve their SEO goals.
At Szentpaly, we understand the challenges of SEO and have developed a platform that resolves all of those problems for you. SEO By Szentpaly is a platform that analyses your website and generates a custom strategy with defined actions you can do to boost your SEO rankings. With as little as 2 hours of work per month, you can be on your way to the first page of Google. Our platform takes care of the time-consuming and expensive aspects of SEO, making it accessible for any business.
In conclusion, SEO is worth investing in for 2023 and beyond. It's a cost-effective way to increase the visibility of a website and drive more traffic to it. However, it's important to keep in mind that the cost of SEO varies depending on the size of the business, its goals, and target market. Additionally, it takes time to see results from SEO, but with the help of an experienced agency, this process can be made smoother. At Szentpaly, we have a platform that can help businesses achieve their SEO goals with ease.
