Medical Practice Marketing
Your ultimate goal is to get the right patients to your practice, but how do you do that? What marketing strategy will get you the results you want? Do you use paid search, content marketing, or a combination of the two? We’ll break it down for you so you can create the marketing strategy that best fits your practice’s needs.
Content marketing leads to increased online appointments
In about 6 months, this large orthopedic practice doubled the number of new patient appointments requested through their website. A new website, plus adding unique content about their key procedures helped search engines like Google find their website to display to potential patients.
The Client
Our client is a comprehensive medical and surgical practice devoted to the care of musculoskeletal problems. They are a large practice with 9 physicians that have been serving the greater Tampa area for over 40 years.
The Situation
Our client wanted to improve their website’s search engine optimization and increase the number of patients visiting their new website.
Our Solution
We plotted out a phased launch for the practice, starting with a new website and local SEO. We then created unique content about their specialties to add to the website. This content helps the practice educate patients and highlight the expertise of their physicians, while significantly improving their search engine optimization. Finally, the practice began a review-gathering plan to improve their online review volumes and word of mouth.
Results
Keeping in mind that it can take several months for search engine optimization efforts to gain traction, we began to see significant improvements in the practice’s search ranking and traffic in September 2019. Traffic to their website increased by about 20%, and average monthly appointments increased by over 100%! This indicates that the content on their site is attracting more qualified patients who are ready to make appointments. Additionally, in less than a year of launching their reputation marketing strategy, the practice’s total number of online reviews increased from 113 to 1406 across all major healthcare review sites, and increased their average provider rating from 4.1 to 4.8. This kind of growth can help make a positive impression on patients searching online.
