#1 Roofing Marketing Agency
Are you tired of buying roofing leads from big name companies with no results? Does your “Marketing Company” seem out of touch with the roofing industry in general? What would it mean to be the "Best Known Roofer" to your perfect customer?
Content marketing leads to increased online appointments.
In about 6 months, our client doubled the number of new client appointments requested through their website. A new website, plus adding unique content about their key services helped search engines like Google find their website to display to potential clients.
The Client
Our client is a roofing company based out of Tampa, Florida. They are a large company with several million in revenue per year.
The Situation
Our client wanted to improve their website’s search engine optimization, increase the number of potential customers and have more appointments booked.
Our Solution
We plotted out a phased launch for our client, starting with a new website and local SEO. We then created unique content about their services to add to the website. This content helps their company educate potential customers and highlight the expertise of their company, while significantly improving their search engine optimization. Finally, the company began a review-gathering plan to improve their online review volumes and word of mouth.
Results
Keeping in mind that it can take several months for search engine optimization efforts to gain traction, we began to see significant improvements in this client’s search ranking and traffic in September 2019. Traffic to their website increased by about 20%, and average monthly appointments increased by over 100%! This indicates that the content on their site is attracting more qualified customers. Additionally, in less than a year of launching their reputation marketing strategy, our client’s total number of online reviews increased from 113 to 1406 across all major sites, and increased their average rating from 4.1 to 4.8. This kind of growth can help make a positive impression on potential customers searching online.
